The Power of Accountability in Leadership: Investor’s Business Daily Interview with Betty Shotton


Take Responsibility Instead Of Blaming Others

By STEVE WATKINS, FOR INVESTOR’S BUSINESS DAILY

Posted 07/19/2012 01:30 PM ET

Hold yourself accountable for outcomes instead of waiting for others to do it for you. The concept will spread across your firm, productivity will climb and you’ll develop core values in the organization such as honesty and trust.

If you tell an employee you’ll do his performance appraisal by a certain date and you miss the deadline, you lose credibility. “Then trust has eroded, and it can happen over the smallest thing,” Betty Shotton, CEO of Ocracoke Island, N.C.-based consultant Liftoff Leadership, told IBD.

Battle the tide. It’s tough for many people to hold themselves accountable because of their own obstacles, says Joe Tye, CEO of Solon, Iowa-based leadership training firm Values Coach. They have negative thoughts and low self-esteem, so they wait for someone else to set deadlines. There’s no need to hold off, though. “It begins by facing up to those inner barriers,” he said.

Set expectations. Be clear about what you want people to achieve. Let them do it their way, as long as they get done what you want. Then they’ll take initiative, Tye said: “Sometimes that means biting your tongue. You want to say, ‘I wouldn’t have done it that way.’ But you have to be willing to accept the fact they might do it their own way.”

Measure yourself. Do a self-assessment to gauge how well you accept responsibility rather than blame others. Shotton’s firm offers a test that asks leaders to figure out what they can do to rectify a situation rather than point the finger elsewhere. “It’s simple, but it’s a good reminder to accept responsibility,” she said.

Get others’ input. Ask a coach or mentor whether you’re holding yourself accountable. Shotton suggests getting 360-degree feedback from co-workers, including those above and below you. You might be surprised. “Leaders are often taken aback if they stop and look at the reality around them” she said.

Develop patterns. Tye’s employees focus on a different principle each day. When the firm targets self-accountability, the workers tell themselves they won’t let barriers get in the way of being responsible for hitting their goals. “They’re simple rituals that remind us who we are when we’re being our best,” he said.

Share the load. Get peers to hold each other accountable. Tye uses a pickle challenge to keep employees’ attitudes positive. If someone hears a co-worker being negative, the witness makes sure the complainer puts a quarter in the pickle jar. “It’s a way to keep each other accountable for the attitude they bring to work,” Tye said.

Point fingers inward. Learn to say to yourself, “I’m responsible. What can I do?” Watch yourself when you blame others, Shotton said: “That’s basically pushing off responsibility to someone else.”

Set an example. Shotton lauds Reed Hastings for doing that at video provider Netflix(NFLX). The CEO said publicly he screwed up after the company split its subscription model and raised prices last year, angering many customers.

Gain efficiency. If each person in a workplace holds himself accountable for the jobs, the boss doesn’t have to do it. No one questions whether the assigned job will get done. Productivity soars.
Shoe seller Zappos.com did that with its core values, Tye says. It gives customer service reps free rein to make decisions.

Build a culture. You can get people to keep each other in line, but only if it’s part of the firm’s value system, Shotton says.
“Then it allows people to admit mistakes,” she said.

About LiftOff Leadership

Betty Shotton is an avid speaker, author and advocate for leadership accountability and contribution. In her commitment to elevating the role of leaders in our society, she speaks to diverse organizations across the country motivating them to reach beyond conventional measures of leadership to realize contribution to the quality of life itself. She has over 25 years experience as a CEO, Entrepreneur, Leadership Consultant and Speaker. Her business career started at a Fortune 500 as an Internal Consultant responsible for organizational design, leadership development, and succession planning. She moved into Human Resource management with the responsibility for compensation, recruitment, training and labor relations. Betty relocated to the Outer Banks of North Carolina where she became the founder and CEO of several recognized companies in vacation property management and aviation. The largest and most successful of her endeavors was sold on the NYSE and is known today as ResortQuest International. Her aviation pursuits include the development of two 135 charter airlines; Southeast Air and SeaAir .She served on the Board Directors of Cape Air and was instrumental in bringing scheduled service to the Outer Banks community. Her book “LiftOFF Leadership” is scheduled for national release in 2011 with Beaufort Books of NYC. It is written to remind leaders of the critical role that they play in influencing the lives of individuals and the responsibility that they have in shaping the direction of our future. Betty holds a BA from the University of Virginia. She studied at the Graduate Business School of William & Mary, and completed her MBA in Marketing & Human Resources at Virginia Commonwealth University. She is an ATP Pilot with commercial privileges. References and previous speaking engagements can be seen on www.liftoffleadership.com.
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