Meet Betty

Betty L. Shotton
CEO, Author, & Speaker

Betty Shotton is committed to elevating the role of leaders in our society. To that end she is an avid speaker, author and advocate for leadership accountability and contribution.

She motivates her audiences and her readers to reach beyond  conventional measures of success with the goal of  maximizing their unique capacity to contribute in meaningful ways to their organizations and to the lives of others.

Betty has over 35 years experience as a CEO, Entrepreneur, and Leadership Consultant.Today she is the CEO & Founder of LIFTOFF LEADERSHIP LLC and  a Partner with Berkana Consulting Group.

She has founded and led six companies in vacation rentals and aviation  including one that went public(NYSE) and is known today as ResortQuest International, a part of Wyndham Worldwide. She developed and led two regional airlines, SouthEast Air and SeaAir in her commitment to commercial air service for the OuterBanks of North Carolina and served on the Board Directors of Cape Air .

Her book, LiftOFF Leadership, 10 Principles for Exceptional Leadership (Beaufort Books ) was released nationally in October 2011. The book explores the failings of a leadership model that overemphasizes numerical success and calls for a return to the fundamental values that have consistently and historically underpinned mankind’s most significant positive endeavors. Using personal tales from the cockpit and the office, the book is thought provoking, insightful and practical.It challenges the reader to consider his or her own leadership character & conduct through the use of unique self assessments and CHECKLISTS.

Betty graduated in the first class of women at the University of Virginia, attended the Mason School of Business at The College of William & Mary and completed her MBA at Virginia Commonwealth University in Richmond, Virginia.

She holds a commercial pilot’s license and is ATP rated.

She and her husband Chris Hyland live and work on Ocracoke Island and Black Mountain, North Carolina.

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