Every organization has a unique personality, most are not sure of what it is! Capturing and integrating the fundamental beliefs and values of your organization unites people in a common understanding and commitment to what your organization is fundamentally about. For example, WD 40…a can of silicon spray right? To those who work there, it is a lot more, take a look.
As a CTT Certified Trainer with Barrett Value Center, and personal experience with founding several companies, Betty Shotton provides a process to involve the organization in identifying, clarifying and integrating core values. When you know what you stand for, you are more resilient and better positioned to whether any storm.